As a Lions fan, I was happy to see Stafford get his ring…even if it was for a different team.
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Summary of Brief:
Acknowledge the feeling felt by some Detroit Lions fans. That in the midst of the angst felt after their quarterback leaving town, they were still eager to see him achieve what he probably never would’ve if he stayed. I wanted to frame this within a billboard commission, ideally it would be commissioned by the NFL and be distributed throughout the metro Detroit area. Predominantly Wayne County to save on cost. Further ideas included using a Lions font to drive home the point that Lions fans are being addressed personally in this message. For myself, I wanted to get back to drawing in my sketchbook and applying some collage elements to investigate how those two things would exist in a two color, dynamic piece.
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